Users ask AI which tool to use.Your product isn't being recommended.
Category queries are now answered by AI, not review sites. GEO makes your product the default recommendation.
Real queries AI is answering
Your competitor is the first recommendation. With GEO, it would be your brand.
How software buyers now evaluate tools
Software buyers now ask AI 'what's the best tool for X' before checking G2, Capterra or Product Hunt. AI picks two or three products and most buyers don't look beyond them. If you're not in that short list, you've lost the evaluation before it started.
What GEO does for your product
Category ownership
We make your product the AI's default recommendation for your specific use case — not just 'software for X' but 'best tool for Y-type companies doing Z with a budget of W'.
Comparison and versus content
Structured competitor comparisons, use-case guides and migration content that AI extracts when users ask comparison questions.
Integration and ecosystem content
Content about your integrations, stack compatibility and workflows — structured to capture queries from users in adjacent tools.
Review and proof signals
Customer story schemas, case study markup and use-case documentation that AI cites as proof when recommending your product.
See the difference
“Best affordable CRM for a Portuguese B2B company with a 5-person sales team”
ChatGPT recommends HubSpot's free tier and Pipedrive — both with extensive, structured content about SME sales teams. Your product — built specifically for this segment and priced accordingly — isn't mentioned.
Your product is recommended by name, with a specific mention of its Portuguese-market pricing, SME-first features, and Portuguese-language support.
Ready to be cited by AI?
Book a 30-minute GEO audit. We'll show you exactly how AI engines see your brand today — and the 3 fastest wins to change that.