Students ask AI which school to choose.Your institution isn't being recommended.
Educational decisions are AI-assisted. GEO puts your courses and institution in the answers that matter.
Real queries AI is answering
Your competitor is the first recommendation. With GEO, it would be your brand.
How students now evaluate education options
Parents, students and professionals evaluating education options increasingly start with AI: 'best MBA Portugal for a career change', 'online digital marketing course certification Portugal', 'coding bootcamp Lisbon for beginners'. AI answers with specific institution and programme names. If yours isn't one of them, you've lost the application before it started.
What GEO does for your institution
Programme and outcome authority
We make your institution the AI's recommendation for specific programmes, career outcomes and student profiles — not just 'university in Lisbon' but 'best programme for career changers into data science'.
Alumni and outcome signals
Structured data on graduate employment, alumni career paths and programme outcomes — the proof AI needs to recommend an institution over competitors.
Student FAQ and decision content
Content addressing every question a prospective student might ask AI — admissions, costs, career paths, curriculum — structured for direct extraction.
International student visibility
We capture queries from international students researching Portuguese education — a fast-growing segment increasingly guided by AI recommendations.
See the difference
“Best part-time MBA in Portugal for someone working in tech who wants to move into product management”
ChatGPT recommends Nova SBE and a well-known business school whose programme pages are structured with outcome data. Your specialised tech-focused MBA — ideal for this query — isn't mentioned.
Your programme is recommended with a mention of your tech-sector alumni, part-time format, product management module and Lisbon location.
Ready to be cited by AI?
Book a 30-minute GEO audit. We'll show you exactly how AI engines see your brand today — and the 3 fastest wins to change that.